Post by ShapanMBV on Nov 9, 2023 6:30:29 GMT
In fact, in 2018, total sales of cosmetic products in China reached nearly $40 billion, up 13.5% from the previous year. In particular, consumers are shifting their interest from affordable brands to high-end cosmetics brands. The reason lies in the diversification of sales channels. Consumers can now purchase high-end products in both airport duty-free shops and department store shelves. Buoyed by the rapidly expanding cosmetics market in China, global brands that continue to gain robust growth in this country include: Kiehl's, MAC, Tom Ford (USA) Estée Lauder, L'Oréal, Yves Saint Laurant and Lancôme Franc Shiseido.
Japan One of the channels that is proving to be important for purchasing cosmetics in China is eCommerce because it allows them to purchase cosmetic products from foreign brands. ecommerce-trend-2020 eCommerce as web designs and development service a key factor to reach the Chinese market For US and foreign brands, eCommerce is essential to reach the Chinese market. Over 26% of L'Oréal's Chinese revenue comes directly from online. The most striking example is Single Day, a sort of "Chinese Black Friday". An apparently normal day in November but full of discounts and purchases on the internet, during which, as the results show, L'Oréal saw its products sell out like hot cakes.
If L'Oréal had not known about this day, what would have happened? Clearly, to make their way into China, brands must establish contacts with Chinese eCommerce leaders. But it's not enough. Knowing the traditions and habits of the population also allows you to be competitive with national brands. We talk about cross-border eCommerce or cross-border eCommerce. Among the main ones is clearly Amazon. Since 2015, however, the English cosmetics retailer Feelunique has entered China and is becoming increasingly popular. First of all, because Feelunique offers new and niche brand products from all over the world but above all, because it addresses consumers
Japan One of the channels that is proving to be important for purchasing cosmetics in China is eCommerce because it allows them to purchase cosmetic products from foreign brands. ecommerce-trend-2020 eCommerce as web designs and development service a key factor to reach the Chinese market For US and foreign brands, eCommerce is essential to reach the Chinese market. Over 26% of L'Oréal's Chinese revenue comes directly from online. The most striking example is Single Day, a sort of "Chinese Black Friday". An apparently normal day in November but full of discounts and purchases on the internet, during which, as the results show, L'Oréal saw its products sell out like hot cakes.
If L'Oréal had not known about this day, what would have happened? Clearly, to make their way into China, brands must establish contacts with Chinese eCommerce leaders. But it's not enough. Knowing the traditions and habits of the population also allows you to be competitive with national brands. We talk about cross-border eCommerce or cross-border eCommerce. Among the main ones is clearly Amazon. Since 2015, however, the English cosmetics retailer Feelunique has entered China and is becoming increasingly popular. First of all, because Feelunique offers new and niche brand products from all over the world but above all, because it addresses consumers